Русское радио
132 слушателей
Marketing strategy
A clear marketing strategy is a necessary condition for a successful existence on the modern competitive media market.
Any mass media is a product, in fact, focused both on its audience and on advertisers, therefore it is especially important to maintain the attractiveness of holding projects for both “target groups”.
The tasks of the marketing department include an analysis of regular marketing research data, forecasting, a development of strategic and detailed marketing plans of the company, facilitating a work of many services of the holding.
The holding company "Russian Media Group" includes 5 radio stations:
«Russian Radio» (3 156 cities of coverage), «Hit FM» (967 cities of coverage), «Radio MAXIMUM» (437 cities of coverage), «DFM» (1 080 cities of coverage) and «Radio Monte Carlo» (168 cities of coverage), and the TV channel «RU.TV», which is presented in packages of more than 1,000 operators and which provides round-the-clock broadcasting in cable and satellite networks throughout Russia, as well as in the countries of the near and far abroad.
